Certified UX Analyst (HFI- ID 2224) with 15+ years of experience and an artist, in Hong Kong.
Dual background in art and design, with expertise in financial products and book illustrations + caricatures.
Designing experiences that connect & inspire.
Experiences that connect.
Clean. Usable. Accessible. Secure.
Transforming complex financies into seamless digital experiences.
My approach involves research and collaboration with multidisciplinary teams to design elegant solutions. My role encompasses setting UX goals and objectives, conducting business + client research, and transforming insights into wireframes and user interfaces.
Art that inspires, delights.
Step into my creative world of illustrations!
I'm passionate about bringing stories to life for little ones, and I specialize in creating vibrant, engaging artwork for kids' books. Meet Sophie, my lovable and adventurous character, who loves to explore and make new friends. In addition to my book illustrations, I also take custom orders - whether it's a special birthday gift, a personalized story, or a bespoke illustration just for you. Let's bring imagination to life together!"
A badge of honour: When clients seek you out, even after you've moved on.
As a seasoned UX expert with 12+ years of experience in designing enterprise products for FIS, I've developed a passion for designing intuitive and user-centered experiences. After relocating to Hong Kong in 2020, I embarked on a freelance journey, leveraging my problem-solving skills to tackle complex projects. My portfolio expanded to include case studies on elevator button sequences, packaging design, and more.
A chance collaboration with India Charts led to the creation of Strike, a game-changing solution for the stock market. This success propelled my freelance career forward.
Soon, I was approached by former FIS product managers to work on a startup product in the private equity sector. I joined forces with them, contributing my expertise to shape Tenor into a market-leading solution. Today, I'm an integral part of the company, driving Tenor's growth and innovation.
Throughout my journey, I've demonstrated my ability to adapt, innovate, and deliver exceptional UX solutions. I'm excited to bring my expertise to a new challenge and collaborate with like-minded professionals who share my passion for user-centered design.
Recent Achievement
Honoured! My artwork selected for R.K. Laxman’s Hong Kong exhibition, presented by Consulate General of India. Sharing art space with my childhood inspiration. His legacy ignites my creative spark; seeking his blessings to fuel my artistic journey.
